Sunday, March 11, 2012

San Antonio 2020: Change You Can Try To Get Used To

Mayor Julian Castro's project for putting this lame ol' town in the forefront of civilisation is rolling along, I hear. Fancy streetcars and buses and trains; just the other day, they tore up the wrong lane on Fredericksburg Road, I hear, getting it ready for whatever they've got planned over there. And high-tech stuff all over the place, and lots of bicycles.  Education bells and whistles. People going to the theater and just sort of generally getting all cultured-up. Getting people to vote more (which, if they had a lick of sense, they'd know they can only do in two ways: one is to always have a scandal involving an elected official going on, and the other is to arrange it so that all our local elections occur at the same time as larger elections.) Volunteerism. Parks and pretty things along the roadways and just a little more public interference in private lives. That's all fine with me (except the last part); I try to think of it as an investment instead of an expense, even though I'm willing to bet dollars to doughnuts that everybody involved on the corporate side (and that includes quasi-public entities like CPS and Via) is in a lip-licking frenzy over the fat revenue streams flowing through the trough once the sales tax rate is raised. No doubt the local disreputable weekly throwaway rag will be filled with exposés about waste and fraud and corruption, and some of it will be true, but that'll be a while, because they like Mayor Castro and are unlikely to find much fault with the project until he's out of office. (Of course, the regular so-called newspaper won't bother, because it would upset some of their advertisers. Digging up dirt on elected officials and the wallowers in the public trough is not for them, they only go after drunk drivers and sex criminals.)

Meanwhile, the project needs a better slogan, one that reflects the things about San Antonio that we want to keep, yet promotes the city as a place for business and innovation. So, to that end, I unveil my suggestion (copyrighted, of course, by dint of publication here) as a slogan for the city as it moves along:

San Antonio
[put that little Alamo roofline design here, or maybe
use that downtown-skyline design they're using now;
it's kind of cute too]
Laid Back
Cutting Edge

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